ASOMO is a mobilised opinion analysis service. It allows organisations to monitor the opinion surrounding their brands, organisations and events that make up their Social Climate on the Internet.
The function of ASOMO is to help to interpret the mobilised opinion surrounding organisations so that managers can better understand their market, target audiences and their concerns.
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ASOMO is becoming the standard in several sectors, based on experience with leading organisations.
By adapting to the myriad needs within an organisation, the service is adaptable to different solutions, allowing clients to personalise the analysis, segmenting target audiences according to their requirements.
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ASOMO is a service from Socialware, based on software for monitoring mobilised opinion. All the opinions gathered are analysed by the ASOMO team and datamined. The interactive indicators and relational maps generated from this data make up the deliverables periodically sent to clients. The viewer software allows clients to visualise their interactive maps, indicators, statistics and graphs, which summarise the analysed information.
The Maps allow clients to visualise who is expressing the opinion as well as the concepts and relationships that make up the opinion surrounding an organisation and competitors. In addition, clients can trace the development of these factors over time to see how relationships and concepts emerge, increase, decrease, or even disappear.
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