Solutions

ASOMO client organisations use the service to monitor the strategic aspects of their Social Climate, the most common being:

- Monitoring brand perception and identity

- Qualitative research into the acceptance and penetration of products.

- Qualitative research to develop new products discovering new user needs

- Detecting reputation damage currents and campaigns on the internet in time.

- Designing communication campaigns and strategies for diverse segments

. Comparing the image of its services with those of the competition

Bearing this in mind, monitoring a brand uses a different strategy to following a project with social implications. In each case, the appropriate Maps and filters are personalised.