What is Mobilised Opinion?

We define Mobilised Opinion as the group of perceptions and relationships created by opinions expressed on the Internet. These freely expressed opinions about an organisation can exert a decisive influence on the perceived value of products, services, brands and organizations.

Why the Internet? Because it is the media of choice of Mobilised Opinion - the opinions held by individuals or groups who want to influence ideas in their environment by creating opinion.

The influence of mobilised opinion reaches beyond the space where it is expressed to form part of the conceptual and experiential scenarios linked to each organisation.

Mobilised Opinion analysis has the following differential values:

- Opinion holders express themselves unaware that they are being consulted.

- The elements and values contained in the opinion are open, they are not predefined in a questionnaire.

- The opinion holders are people who have some experience related with the organisation and their views can have a significant impact on target audiences.

The Internet is a space for exchanging experiences and has a considerable influence on the image of an organisation and on the perceived value of products, services and brands.

In this context, ASOMO emerges as the most effective tool for organisational decision support, by constantly sampling the interchange of experiences and opinions.